Not to my surprise, I find mobile marketing has both a digital and
traditional definition. The digital definition is as one would expect,
marketing your business message through mobile devices. In the traditional
definition there are moving billboards that are associated with mobile
marketing. We are going to be talking about mobile devices.
The mobile industry certainly has grown quickly the past three years. The
iPhone coming to market was only the beginning. It didn’t take long for
mobile applications to make these devices more useful to the consumer. With
the flood of mobile applications consumers were able to find many different
uses for their mobile device. Games and Entertainment were only the
beginning. More useful applications like tools, utilities and resources also
found their way to the mobile device.
As of December 2009 there were 285,610,580 mobile dev... (more)
Guest Post by Allison Rice
I have Google's Blogger app on my iPhone and iPad mini. I can write
articles for publication from anywhere with an Internet connection, but are
they read, are they shared? That is our subject for today.
One of the biggest growth areas involving mobility is mobile marketing. If
your company's target customers are researching products, comparing products
and buying products on mobile devices then the following information about
Google+ and Ripples may be of interest to you as it is to me. I have
invited social media expert Allison Rice to share her ex... (more)
TORONTO, ONTARIO -- (Marketwire) -- 02/04/10 -- Steve Sorge, CEO of Mobile
Fringe has become a recognized spokesperson for the Canadian mobile app
industry. Recently back from speaking to top hospitality professionals at the
Online Revealed Conference, Sorge looks to help demystify mobile marketing to
the business community.
Mobile Fringe developed for Cadillac Fairview, the much acclaimed Eaton
Centre mobile marketing app. It is one of a series of mobile marketing apps
developed by Mobile Fringe. Sorge has plotted a marketing plan for Mobile
Fringe that focuses 100% upon busine... (more)
NEW YORK, May 11, 2011 /PRNewswire/ -- The 2011 MMA Forum New York, the
largest and most comprehensive networking conference focused on mobile
marketing, will feature a distinguished line-up of speakers according to
today's announcement made by the Mobile Marketing Association (MMA). The MMA
Forum New York will take place at the Waldorf Astoria on June 16 and 17,
2011, with pre-conference workshops and roundtables on June 15. The
conference also debuts its new event "The Pitch" and brings back the popular
"Mobile Experience Lab."
(Logo: http://photos.prnewswire.com/prnh/20... (more)
SHANGHAI, April 25, 2011 /PRNewswire-Asia/ -- The Mobile Marketing
Association (MMA) today announced the launch of its China Local Council to
serve the growing needs of mobile marketing in the country. The Council will
bring together the entire mobile ecosystem including carriers, application
developers, brands, agencies and other important partners to drive a range of
programmes aimed at creating a professional and sustainable mobile marketing
industry in China.
"The Chinese mobile market is growing at a staggering rate. Over 860 million
people in the country now own mobil... (more)
NEW YORK, NY -- (Marketwire) -- 06/28/11 -- Augme Technologies, Inc. (OTCBB:
AUGT), a technology and services leader in interactive media marketing that
offers the only patented and innovative end-to-end mobile marketing platform,
today announced that it has launched its AD LIFE v4.0 software-as-a-service
("SaaS") mobile marketing software platform.
"The recipe for mobile marketing success extends well beyond strategy and
creative applications," stated Anthony Iacovone, Chief Innovative Officer of
Augme Technologies, Inc. "Augme's mobile marketing technology platform serves
as ... (more)