The Impact of Mobile Marketing

Mobile Marketing

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Guest Post by Allison Rice I have Google's Blogger app on my iPhone and iPad mini.  I can write articles for publication from anywhere with an Internet connection, but are they read, are they shared?  That is our subject for today. One of the biggest growth areas involving mobility is mobile marketing.  If your company's target customers are researching products, comparing products and buying products on mobile devices then the following information about Google+ and Ripples may be of interest to you as it is to me.  I have invited social media expert Allison Rice to share her expertise in this area with us. Question: How do you know the number of people paying attention to your company's messages or articles on social media? If you use Facebook, as more than 700 million active users do (most on mobile devices), then you click on your business page's Insights tab an... (more)

Mobile Marketing The Known Components

Not to my surprise, I find mobile marketing has both a digital and traditional definition. The digital definition is as one would expect, marketing your business message through mobile devices. In the traditional definition there are moving billboards that are associated with mobile marketing. We are going to be talking about mobile devices. The mobile industry certainly has grown quickly the past three years. The iPhone coming to market was only the beginning. It didn’t take long for mobile applications to make these devices more useful to the consumer. With the flood of mobile... (more)

Mobile Marketing Apps Will Outsell Games

TORONTO, ONTARIO -- (Marketwire) -- 02/04/10 -- Steve Sorge, CEO of Mobile Fringe has become a recognized spokesperson for the Canadian mobile app industry. Recently back from speaking to top hospitality professionals at the Online Revealed Conference, Sorge looks to help demystify mobile marketing to the business community. Mobile Fringe developed for Cadillac Fairview, the much acclaimed Eaton Centre mobile marketing app. It is one of a series of mobile marketing apps developed by Mobile Fringe. Sorge has plotted a marketing plan for Mobile Fringe that focuses 100% upon busine... (more)

MMA Forum New York Poised to be Largest Mobile Marketing Event Worldwide

NEW YORK, May 11, 2011 /PRNewswire/ -- The 2011 MMA Forum New York, the largest and most comprehensive networking conference focused on mobile marketing, will feature a distinguished line-up of speakers according to today's announcement made by the Mobile Marketing Association (MMA). The MMA Forum New York will take place at the Waldorf Astoria on June 16 and 17, 2011, with pre-conference workshops and roundtables on June 15. The conference also debuts its new event "The Pitch" and brings back the popular "Mobile Experience Lab." (Logo: http://photos.prnewswire.com/prnh/20... (more)

Mobile Marketing Association Extends Global Footprint to China

SHANGHAI, April 25, 2011 /PRNewswire-Asia/ -- The Mobile Marketing Association (MMA) today announced the launch of its China Local Council to serve the growing needs of mobile marketing in the country. The Council will bring together the entire mobile ecosystem including carriers, application developers, brands, agencies and other important partners to drive a range of programmes aimed at creating a professional and sustainable mobile marketing industry in China. "The Chinese mobile market is growing at a staggering rate. Over 860 million people in the country now own mobil... (more)

Augme Technologies Launches AD LIFE(TM) v4.0 SaaS Mobile Marketing Software Platform

NEW YORK, NY -- (Marketwire) -- 06/28/11 -- Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that it has launched its AD LIFE™ v4.0 software-as-a-service ("SaaS") mobile marketing software platform. "The recipe for mobile marketing success extends well beyond strategy and creative applications," stated Anthony Iacovone, Chief Innovative Officer of Augme Technologies, Inc. "Augme's mobile marketing technology platform serves as ... (more)