Not to my surprise, I find mobile marketing has both a digital and
traditional definition. The digital definition is as one would expect,
marketing your business message through mobile devices. In the traditional
definition there are moving billboards that are associated with mobile
marketing. We are going to be talking about mobile devices.
The mobile industry certainly has grown quickly the past three years. The
iPhone coming to market was only the beginning. It didn’t take long for
mobile applications to make these devices more useful to the consumer. With
the flood of mobile applications consumers were able to find many different
uses for their mobile device. Games and Entertainment were only the
beginning. More useful applications like tools, utilities and resources also
found their way to the mobile device.
As of December 2009 there were 285,610,580 mobile dev... (more)
TORONTO, ONTARIO -- (Marketwire) -- 02/04/10 -- Steve Sorge, CEO of Mobile
Fringe has become a recognized spokesperson for the Canadian mobile app
industry. Recently back from speaking to top hospitality professionals at the
Online Revealed Conference, Sorge looks to help demystify mobile marketing to
the business community.
Mobile Fringe developed for Cadillac Fairview, the much acclaimed Eaton
Centre mobile marketing app. It is one of a series of mobile marketing apps
developed by Mobile Fringe. Sorge has plotted a marketing plan for Mobile
Fringe that focuses 100% upon busine... (more)
NEW YORK, May 11, 2011 /PRNewswire/ -- The 2011 MMA Forum New York, the
largest and most comprehensive networking conference focused on mobile
marketing, will feature a distinguished line-up of speakers according to
today's announcement made by the Mobile Marketing Association (MMA). The MMA
Forum New York will take place at the Waldorf Astoria on June 16 and 17,
2011, with pre-conference workshops and roundtables on June 15. The
conference also debuts its new event "The Pitch" and brings back the popular
"Mobile Experience Lab."
(Logo: http://photos.prnewswire.com/prnh/20... (more)
NEW YORK, NY -- (Marketwire) -- 06/28/11 -- Augme Technologies, Inc. (OTCBB:
AUGT), a technology and services leader in interactive media marketing that
offers the only patented and innovative end-to-end mobile marketing platform,
today announced that it has launched its AD LIFE v4.0 software-as-a-service
("SaaS") mobile marketing software platform.
"The recipe for mobile marketing success extends well beyond strategy and
creative applications," stated Anthony Iacovone, Chief Innovative Officer of
Augme Technologies, Inc. "Augme's mobile marketing technology platform serves
as ... (more)
SAN FRANCISCO, CA -- (Marketwire) -- 07/28/11 -- Velti (NASDAQ: VELT), a
leading global provider of mobile marketing and advertising technology, today
announced it has been selected as the mobile technology provider for the
SUBWAY® restaurant chain. The restaurant chain will use the Velti platform
worldwide, becoming one of the first global franchise organizations to
consolidate on a single mobile platform.
"We see enormous potential in our mobile campaigns and look forward to
delivering a more robust experience with Velti," said Joost Zimmerman,
Director of Digital Marketing at... (more)
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