The Impact of Mobile Marketing

Mobile Marketing

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Not to my surprise, I find mobile marketing has both a digital and traditional definition. The digital definition is as one would expect, marketing your business message through mobile devices. In the traditional definition there are moving billboards that are associated with mobile marketing. We are going to be talking about mobile devices. The mobile industry certainly has grown quickly the past three years. The iPhone coming to market was only the beginning. It didn’t take long for mobile applications to make these devices more useful to the consumer. With the flood of mobile applications consumers were able to find many different uses for their mobile device. Games and Entertainment were only the beginning. More useful applications like tools, utilities and resources also found their way to the mobile device. As of December 2009 there were 285,610,580 mobile dev... (more)

Social Analytics for Your Enterprise with Google+ and Ripples

Guest Post by Allison Rice I have Google's Blogger app on my iPhone and iPad mini.  I can write articles for publication from anywhere with an Internet connection, but are they read, are they shared?  That is our subject for today. One of the biggest growth areas involving mobility is mobile marketing.  If your company's target customers are researching products, comparing products and buying products on mobile devices then the following information about Google+ and Ripples may be of interest to you as it is to me.  I have invited social media expert Allison Rice to share her expertise in this area with us. Question: How do you know the number of people paying attention to your company's messages or articles on social media? If you use Facebook, as more than 700 million active users do (most on mobile devices), then you click on your business page's Insights tab an... (more)

[video] @Adobe's #DigitalTransformation | @CloudExpo @24Notion #IoT

View General Session ▸ Here Download Slide Deck ▸ Here View General Session ▸ Here Download Slide Deck ▸ Here The Next Generation Customer Engagement: Mobile Transformation Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. View General Session ▸ Here Download Slide Deck ▸ Here In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise. View General Session ▸ Here Download Slide Deck ▸ Here Speaker Bio Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud m... (more)

Mobile Marketing Apps Will Outsell Games

TORONTO, ONTARIO -- (Marketwire) -- 02/04/10 -- Steve Sorge, CEO of Mobile Fringe has become a recognized spokesperson for the Canadian mobile app industry. Recently back from speaking to top hospitality professionals at the Online Revealed Conference, Sorge looks to help demystify mobile marketing to the business community. Mobile Fringe developed for Cadillac Fairview, the much acclaimed Eaton Centre mobile marketing app. It is one of a series of mobile marketing apps developed by Mobile Fringe. Sorge has plotted a marketing plan for Mobile Fringe that focuses 100% upon business. "We appreciate and like games," says Sorge. "But Mobile Fringe is all business." The reason for this course of action, despite the huge success of games sold through the Apple App Store is a result of Sorge's vision of the future. "Apple gets a lot of publicity stemming from the three bil... (more)

MMA Forum New York Poised to be Largest Mobile Marketing Event Worldwide

NEW YORK, May 11, 2011 /PRNewswire/ -- The 2011 MMA Forum New York, the largest and most comprehensive networking conference focused on mobile marketing, will feature a distinguished line-up of speakers according to today's announcement made by the Mobile Marketing Association (MMA). The MMA Forum New York will take place at the Waldorf Astoria on June 16 and 17, 2011, with pre-conference workshops and roundtables on June 15. The conference also debuts its new event "The Pitch" and brings back the popular "Mobile Experience Lab." (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) "We recognize that mobile has changed the game in regards to consumer engagement, and Live Nation is using mobile to build relationships with both consumers and brands, to offer the most relevant information, promotions and access," Russell Wallach, President of Live Nati... (more)

Mobile Marketing Association Extends Global Footprint to China

SHANGHAI, April 25, 2011 /PRNewswire-Asia/ -- The Mobile Marketing Association (MMA) today announced the launch of its China Local Council to serve the growing needs of mobile marketing in the country. The Council will bring together the entire mobile ecosystem including carriers, application developers, brands, agencies and other important partners to drive a range of programmes aimed at creating a professional and sustainable mobile marketing industry in China. "The Chinese mobile market is growing at a staggering rate. Over 860 million people in the country now own mobile phones and over 303 million people now use mobile phones to access the internet, representing a significant opportunity for advertisers. With mobile penetration and adoption reaching a critical mass, it is only natural that the mobile experience is now about enriching content and media wit... (more)

Augme Technologies Launches AD LIFE(TM) v4.0 SaaS Mobile Marketing Software Platform

NEW YORK, NY -- (Marketwire) -- 06/28/11 -- Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that it has launched its AD LIFE™ v4.0 software-as-a-service ("SaaS") mobile marketing software platform. "The recipe for mobile marketing success extends well beyond strategy and creative applications," stated Anthony Iacovone, Chief Innovative Officer of Augme Technologies, Inc. "Augme's mobile marketing technology platform serves as the foundation that delivers all functions of mobile execution. AD LIFE™ connects with core enterprise systems for the delivery of mobile advertising and marketing content; manages communications with consumers and shoppers, as well as patients and health care professionals; and evaluates mark... (more)

Subway Restaurants(R) Selects Velti as Exclusive Mobile Marketing Platform

SAN FRANCISCO, CA -- (Marketwire) -- 07/28/11 -- Velti (NASDAQ: VELT), a leading global provider of mobile marketing and advertising technology, today announced it has been selected as the mobile technology provider for the SUBWAY® restaurant chain. The restaurant chain will use the Velti platform worldwide, becoming one of the first global franchise organizations to consolidate on a single mobile platform. "We see enormous potential in our mobile campaigns and look forward to delivering a more robust experience with Velti," said Joost Zimmerman, Director of Digital Marketing at SUBWAY®. "Our goal is to utilize mobile marketing as a highly personal and direct way to reach our customers and give them access to SUBWAY® at any time, wherever they are." Velti's mGage platform will be used to launch transactional mobile marketing programs that allow consumers to order me... (more)

Millennial Media Becomes Global Premium Member of the Mobile Marketing Association

BOSTON, LONDON, LOS ANGELES, NEW YORK, SINGAPORE and SAO PAULO, March 2, 2011 /PRNewswire/ -- The MMA (Mobile Marketing Association) today announced that Millennial Media (http://www.millennialmedia.com/about-millennialmedia/), the independent leader in mobile advertising, is now a Premium Member. Already active as a long-standing member of the MMA, Millennial Media will assume a leadership role in developing an industry wide MMA Mobile Marketing Guide which will draw on in-depth research across the industry to capture the state of the global mobile market. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The MMA Mobile Marketing Guide will include interviews with thought leaders, case studies from multiple vertical markets, business models, consumer trends, emerging technologies and other mobile related services. The guide is intended to become ... (more)

SeoSkye Selected as HubSpot's First Mobile Marketing Partner

DENVER, Sept. 1, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- SeoSkye, a Denver based, interactive marketing and digital agency announced today that it was recently tapped by HubSpot, the nationally recognized SMB marketing firm, to serve as their lead mobile marketing partner. As an early adopter of HubSpot's inbound marketing strategies, SeoSkye was first to meet the criteria to serve as a mobile marketing partner and to establish best practices for HubSpot's 4,000 clients. Recognized as a progressive digital agency, SeoSkye is on the forefront of the innovations occurring in mobile marketing. The privately-held agency was recently honored as a company to watch by the Colorado Office of Economic Development and International Trade. According to RBC Capital Markets, mobile marketing is a burgeoning industry. The group forecasts that upwards of 10 percen... (more)