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Augme Technologies Launches AD LIFE(TM) v4.0 SaaS Mobile Marketing Software Platform

New Mobile Marketing Software Solves "Mobile Maze"

NEW YORK, NY -- (Marketwire) -- 06/28/11 -- Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that it has launched its AD LIFE™ v4.0 software-as-a-service ("SaaS") mobile marketing software platform.

"The recipe for mobile marketing success extends well beyond strategy and creative applications," stated Anthony Iacovone, Chief Innovative Officer of Augme Technologies, Inc. "Augme's mobile marketing technology platform serves as the foundation that delivers all functions of mobile execution. AD LIFE™ connects with core enterprise systems for the delivery of mobile advertising and marketing content; manages communications with consumers and shoppers, as well as patients and health care professionals; and evaluates marketing campaign tactics. AD LIFE™ v4.0 represents a core element in the measurement, refinement, and interpretation of what is expected to quickly become millions of data points across multiple channels."

AD LIFE™ v4.0 is founded on an application programming interface ("API") architecture and designed to be compatible with the digital infrastructure within any enterprise. It is a powerful key to the delivery of successful user experiences on mobile devices. More importantly, AD LIFE™ v4.0 represents a central mechanism for aggregating and understanding consumer behaviors across many touch points with the purpose of customizing contextual mobile user experiences.

The new AD LIFE™ v4.0 mobile marketing software platform is built on Augme's proprietary Augme Mark-up Language ("AML") and has "site builder" capabilities that allow automated delivery of content to be rendered to nearly all 3G/4G smartphones that are available in today's marketplace.

AD LIFE™ v4.0 powers a future in which users who interact with their mobile devices are immediately identified, segmented, and delivered personalized content. While brands must establish near-term goals for mobile, the choice of technology used to achieve these objectives must be considered with the long-term future in mind. Mobile technology is expected to evolve rapidly, and brands must adapt just as quickly without incurring the cost of rebuilding their entire mobile infrastructure.

"Augme continues to successfully reduce to practice the ability to detect mobile devices and render the appropriate targeted content," commented Fred DuFresne, Advisory Board member at Augme Technologies, Inc. "AD LIFE™ v4.0 delivers unparalleled scale and analytic data on mobile users to brand clients that positions Augme as the most compelling mobile marketing partner today."

"While the current environment primarily uses 2D codes and customer response tags ('CRTs'), image recognition and augmented reality are not far away," added Iacovone. "Today, coupon redemption relies on loyalty card triggers and inadequate scanning or printing capabilities at retail locations. In the near future, Near Field Communications ('NFC') will dominate the way users interact with their mobile devices for coupon delivery and payment transactions. AD LIFE™ v4.0 is built for scale and will guide enterprise clients through the changing technology landscape, while ensuring relevancy in the mobile market."

The AD LIFE™ v4.0 Mobile Marketing Platform features and functions include:

  • Appliance SaaS and Managed Service Models
  • API/Web Service Architecture
  • Patented Device Detection and Content Rendering
  • Mobile Web
  • Mobile Apps
  • Tracking & Analytics -- Access to 120 Million Consumer Records
  • Customer Relationship Management (CRM) Integration
  • Content Management System (CMS) Integration
  • Mobile Social Media Integration
  • National Mobile Couponing
  • Mobile Rebates
  • Mobile Sweepstakes
  • HTML5
  • CSS3
  • Location Awareness
  • Sampling
  • Co-Pay Solutions
  • HIPAA Compliance

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs), including 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze marketing campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry's challenges involving disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides its customers with business-to-consumer utilities, including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. The Company is headquartered in New York City. For more information, visit

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-11.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

For Augme Technologies, Inc.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
Lippert/Heilshorn & Associates, Inc.
(212) 838-3777
[email protected] or [email protected]

Public Relations Contact:
Rachel Carr
DKC Public Relations
(212) 981-5253
[email protected]

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