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iLoop Mobile Wins Mobile Marketing Association 2007 Global Award for Innovation

iLoop Mobile mFinity(TM) Platform Wins Global Innovation Award; Michael Becker EVP Business Development at iLoop Mobile Wins Out

SAN JOSE, Calif., Nov. 21 /PRNewswire/ -- iLoop Mobile, the leading mobile services and technology company for mobile advertising, mobile marketing and mobile content distribution, was announced by the Mobile Marketing Association (MMA) as the winner of the MMA 2007 Global Award for Innovation. Representing more than 500 member companies worldwide, the MMA presented iLoop Mobile with the award at the MMA Annual Awards dinner and ceremony on November 14 in Los Angeles. Michael Becker, EVP business development for iLoop Mobile, also received the MMA Global Award for Outstanding Individual Achievement in Mobile Marketing. The award for Overall Excellence (Company or Committee) was won by the MMA Academic Outreach Committee, which Michael Becker co-chairs with Michael Hanley, Associate Professor of Journalism at Ball State University.

"iLoop Mobile is very proud to receive the 2007 Global Innovation Award from the MMA, the leading organization for the mobile marketing industry," said Matt Harris, CEO of iLoop Mobile. "It validates iLoop Mobile's mission to empower companies in the mobile channel and lowering complexity barriers so that the mobile industry can grow."

"Energy and interest in mobile marketing is growing, based on the strength of the over 260 global submissions to this year's MMA Awards program," said Laura Marriott, president of the MMA. "The finalists and winners all demonstrate success in their initiatives and will become excellent resources for others when they choose to enter the mobile marketing industry."

The MMA received submissions from companies worldwide across 12 categories. Finalists were selected by an Awards Selection Committee comprised of industry leaders from wireless operators, technology and content providers, agencies and leading industry publications.

Michael Becker at iLoop Mobile was recognized by the MMA with the Outstanding Individual Achievement Award for his dedication and contributions to the mobile marketing industry, both in 2007 and years past, and to the MMA.

"I am honored and humbled for having been bestowed such a prestigious award," said Michael Becker. "This award is an acknowledgment of the positive impact my work has had on our young and burgeoning industry, and I'm thankful for the recognition. I am also thankful to all those that have supported me over the years, including the MMA staff, industry and academic colleagues, iLoop Mobile associates and my family. This award is a testament to the tremendous assistance, contributions and encouragements they've afforded me."

iLoop Mobile's services and technology removes the complexity traditionally associated with launching mobile programs, making it fast and easy to create compelling and effective mobile advertising, mobile marketing and mobile content distribution initiatives and campaigns worldwide. The mFinity platform offers marketing agencies, brands, content owners, media/Web entities and other companies the ability to create and manage mobile initiatives themselves without relying on multiple outside solution vendors. The platform's Web-based on demand software features a user-friendly interface designed so anyone can use it, effectively lowering the barriers to entry and use of the mobile channel. For companies new to mobile, iLoop Mobile can also create and manage initiatives for clients, and allow them to grow into self-managing their initiatives with mFinity seamlessly.

mFinity offers the broadest array of fully integrated mobile applications on the market, with open architecture making it uniquely flexible and versatile as the market and customer needs evolve. It features complete capabilities for text message marketing and subscription campaigns, mobile Internet site creation, Web site creation for mobile content distribution and much more. Automated ad serving from the major ad serving companies is integrated, and full reporting is available for all mFinity applications.

About iLoop Mobile

iLoop Mobile is the leader in mobile services and technology for interactive mobile marketing, mobile advertising and mobile content distribution. The company's patent-pending mFinity(TM) platform makes it fast and easy for brands, marketing agencies, content owners and other companies to create compelling and effective mobile phone initiatives worldwide. iLoop Mobile is privately held and is headquartered in San Jose, CA, with European offices in Copenhagen.

For additional information, please visit: http://www.iloopmobile.com/. iLoop Mobile Contact: Michael Ahearn (408) 907-3367 michael.ahearn@iloopmobile.com

iLoop Mobile

CONTACT: Michael Ahearn of iLoop Mobile, +1-408-907-3367,
michael.ahearn@iloopmobile.com

Web site: http://www.iloopmobile.com/

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